topic Re: Validity Blogs &amp; Guides in Everest

Re: Validity Blogs & Guides

Anonymous — Mon, 12 Jun 2023 15:26:17 GMT

Update for 6/12

BLOGS:

•Email Through the Eyes of Consumers: New Findings from the 2023 Consumer Email Tracker Report [May 25, 2023]

Looks at email marketing effectiveness through the eyes that matter most—the subscribers who receive your

carefully crafted messages. How they engage with their emails and what they do next, are critical to program’s success—but the answers aren’t always what you might think!

•Breaking Up is Hard to Do: The Top 6 Reasons for Email Unsubscribes [May 30, 2023]

Keeping your existing subscribers happy is equally as important as list growth, so it’s crucial to avoid the email marketing pitfalls that can lead to unsubscribes.

•How to Build Your SPF Record in 5 Simple Steps [June 1, 2023]

Even the most experienced marketing teams can mistakenly expose their email programs to harm. To protect yourself, your brand, and your customers from phishing and spoofing attacks, authenticating your email is paramount.

•Email Segmentation, Simplified [June 5, 2023]

Segmenting your lists allows you to customize and personalize your marketing, indicating you understand your customers’ needs and interests.

EVENTS:

•World Tour is coming to Salesforce+. Next stop, London [June 29, 2023]

The future of business is AI + Data + CRM. It’s time to become a customer company. Discover the latest solutions that lower costs and increase productivity at World Tour London

MASS-MODIFICATION:
EXPERT HACKS TO MAKE THE MOST OF YOUR SALESFORCE DATA

June 27 | 12 PM ET | 5 PM UK

Validity’s in-house data experts Alex Korpita and Certified Salesforce Administrator Olivia Hinkle will reveal expert hacks to stay one step ahead of data changes and modifications

Listen to Episode 11 now!

How to Get Better Results from Your CRM Data: 7 Plays to Break Down Silos, Unite Stakeholders, and Improve Data Management

Who doesn’t love a crossover episode? Inbox Insiders and Data In Sight joined forces to give attendees actionable tips to get better results from their CRM

WATCH NOW

How to Ace Your Next ESP Migration

June 6 | 12pm ET • 5pm UK

In this episode of Inbox Insiders, Email Strategist Veronica Kyle gives senders a roadmap to excel during their next ESP migration.

WATCH NOW

Episode 11

New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

•4 Workflows You Should Automate in Salesforce

Today's ever-changing climate is leaving email marketers with lots of questions and no clear, consistent answers. The State of Email: LIVE, is Validity's recurring webinar series dedicated to empowering marketers with real-time data, best practices, and email program recommendations.

Join us – and our special guests – as we dig into the real-world data and topics that matter for email marketers.

Watch Past Episodes

Re: Validity Blogs & Guides

Anonymous — Mon, 26 Jun 2023 12:49:29 GMT

Update for 6/26

•The Power of First-Party Data: A Guide for Email Marketers and Sales Teams [June 20th, 2023]

Today’s sales and marketing teams have several channels of communication to reach subscribers, each one with its own advantage. And with that comes the opportunity to reach out directly to get a customer’s consent to collect that sweet, sweet first-party data.

•Aligning Sales and Marketing: A Quick and Easy Guide to Boost Sales [June 13th, 2023]

What’s the deal with CRM automation? Here’s everything you need to know about this time-saving technology.

To stop wrestling with repetitive tasks and battling against the clock, master the art of CRM automation.

•Don’t Block Me - Your definitive guide to email blocklisting

What is an email blocklist? How do you know if you’re on one? What should you do if you are, and how do you avoid being blocklisted in the future? Almost every email marketer runs into the problem of blocklists eventually. Validity is here to help. When you download our new guide, Don’t Block Me, you’ll receive step-by-step instructions to remedy the situation and get your email marketing back on track.

•World Tour: London - June 29th, 2023 [June 29th, 2023]

Join Validity at World Tour London! Stop by our booth to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!

Mass-Modification:
Expert Hacks to make the Most of your Salesforce Data

June 27 | 12 PM ET | 5 PM UK

Validity’s in-house data experts Alex Korpita and Certified Salesforce Administrator Olivia Hinkle will reveal expert hacks to stay one step ahead of data changes and modifications

What’s Hot in Email: New Visual Trends to Help You Stand Out in the Inbox

July 6 | 12 PM ET | 5 PM UK

Join Email Strategist Julie Stuck and Amanda Jerome share tips, tricks and examples that will make you take the visuals of your emails to the next level.

Episode 13 Stop! It’s Scammer Time

Join Guy and Danielle as they explore the weird, wacky, and dangerous world of email scams.

Listen to Episode 13 Now!

Re: Validity Blogs & Guides

Anonymous — Fri, 14 Jul 2023 19:44:07 GMT

•Three Steps to a Headache Free Salesforce Data Migration [June 29, 2023]

A Salesforce data migration is the process of extracting data from one source system and loading it into a target Salesforce environment while, ideally, maintaining its integrity, structure, and relationships. This blog will coach you through the migration without headache.

•The Essential Sales Pipeline Stages: From Lead Generation to Post-Sale Follow-Up [June 30, 2023]

In the fast-paced world of sales and marketing, an effective sales pipeline is crucial for driving revenue. A well-structured sales pipeline helps you seamlessly manage leads, track their progress through each phase, and close deals. In the blog, we’ll give you the nitty gritty on managing your sales pipeline stages from lead generation to post-sale follow-up.

•Top 5 Benefits of Email Marketing for Small Businesses [July 3, 2023]

Your small business could be missing out on a huge revenue stream if you don’t have an effective email program in place. We'll explain 5 benefits of why you need email marketing for your small buisiness.

•Marketing Operations: From Planning to Execution [July 5, 2023]

When it comes to achieving business success, organizations today must balance delivering impactful marketing campaigns and optimizing their resources.

•The Ins and Outs of CRM Lead Nurturing [July 11, 2023]

This blog will cover the ins and outs of CRM lead nurturing and guide you through how to build authentic, trust-based relationships with your customers while securing the success of your sales and marketing efforts.

•Dreamforce 2023 [Sept 12-14, 2023] - Event

Join Validity at Dreamforce 2023 in San Francisco, CA! Stop by our booth to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!

•How 3 Top Brands Achieved Data Management Success - Guide

Download this three-for-one success kit to learn new strategies to tame your Salesforce database.

EPISODE 14

Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad

Companies can no longer think of data privacy policies as just a check-the-box item to avoid legal ramifications. In this episode, Anteriad shares how their privacy-first mindset helps them build brand loyalty and drive revenue.

State of Email – Certified Brilliance: How Email Senders Can Achieve 100% Inbox Placement

July 19th | 12pm ET • 5pm UK

On this webinar we’ll present a hot-off-the-press analysis to explain why Certification remains such an essential part of every sender’s deliverability strategy.

Re: Validity Blogs & Guides

Anonymous — Thu, 31 Aug 2023 12:45:27 GMT

Update for 7/31

Blogs:

Anatomy of an Email: Elements All Email Campaigns Should Include [July 13th, 2023]
If subscribers don’t engage (or if they engage negatively), it can hurt your email performance and eventually, your deliverability. We’re going to break down the key elements of a successful email campaign and explore some tips to optimize each for a boost in email performance.

Mastering Email A/B Testing: Strategies, Tools, and Tips [July 20th, 2023]
If you’re in the business of marketing, you’re likely also in the business of measuring success. And you can only really do that by leveraging one of the most powerful tools for enhancing your email marketing efforts there is––email A/B testing.

Events:

Dreamforce 2023 [Sept 12-14, 2023]
Join Validity at Dreamforce 2023 in San Francisco, CA! Stop by our booth to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!

Guides:

Making the Case for Sender Certification: The Essential Insurance Policy for Email Senders

Psst! Did you know there’s an exclusive club of email senders that achieves ~100% inbox placement, even as global deliverability gets more and more difficult?

The secret to their success is Validity Sender Certification—the ultimate email insurance policy for email senders.

On average, Certified senders get 27 million more emails to subscribers’ inboxes each year than their non-Certified counterparts. What would this be worth to your business?

Look inside for details on:

How Certification protects senders from deliverability threats like ESP migrations, seasonality, mandated mailings, and more.
How elite senders like Virgin Atlantic and Hickory Farms use Certification to significantly boost email performance and revenue.
A look at deliverability performance of Certified vs. Non-Certified senders at MBPs like Google, Outlook, and Yahoo.
An overview of Certification’s other benefits like improved email open rates, clicks, and throughput.

A DEEP DIVE INTO DATA MANAGEMENT:

HOW TO TACKLE 3 COMMON SALESFORCE MANAGEMENT ISSUES

Struggling with Salesforce management and no time to sit for a live training or webinar? You’re in the right place.

Download this three-in-one resource for instant access to our top episodes of Data In Sight—a webinar filled with tactical tips and tricks for Salesforce users, led by Certified Salesforce Admin Olivia Hinkle.

Get More from Q4:

New Email Strategies for a Benchmark-Busting Peak Sales Season

August 1st | 12 PM ET | 5 PM UK

Join Sr. Director of Professional Services, Laura Christensen for expert guidance to keep your subscribers engaged and your competitors shaking in their boots.

EPISODE 15

Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance

In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies.

Listen Now

Thanks for reading along. We hope that you enjoy this helpful content.

Re: Validity Blogs & Guides

Anonymous — Thu, 10 Aug 2023 12:33:10 GMT

Update for 8/10

Blogs

iOS 17 and Privacy: Essential Insights for Email Marketers [August 7th, 2023]

In the ever-evolving world of digital marketing, change is the only constant. The upcoming Apple iOS 17 update is one such change that’s creating major buzz in our community. As we anticipate the arrival of iOS 17, staying informed and adapting to these changes is crucial for email marketers and subscribers. Three key points to know about the new release are covered in this blog:

Enhanced user privacy with Link Tracking Protection (LTP)
Which parameters will be stripped?
Overview of the possible impact on email marketing

How to Use an Embed Form in Email for Maximum Impact [July 31st, 2023]

In today’s competitive marketing landscape, email senders are constantly seeking innovative ways to engage with their audience, learn more about them, and optimize their email strategy to better meet their desired email metrics. One highly effective strategy for collecting crucial customer information is embedding forms directly into marketing emails, a technique that offers several benefits for capturing user data. By seamlessly integrating data collection within the email content, marketers can expect to several benefits outlined in this blog post.

How to Elevate Your Marketing Game with a Clean Email List [July 27th, 2023]

Aside from avoiding spam complaints, the benefits of maintaining good list hygiene include improved email deliverability, a better sender reputation, and higher revenue from the email channel. Learn more about the science of list cleaning in this blog post.

Webinars & Events

Two-Minute Tip: Eliminate Duplicates from Excel and CSV Files [August 4th, 2023] – Ready to Watch!

Looking for a faster way to eliminate duplicates from your Excel and CSV files? Duplicates can completely corrupt the accuracy of your data. According to Validity research, 49% of businesses say duplicate data seriously impairs their ability to use their CRM. In just two minutes, Olivia Hinkle shows us how to use DemandTools File Edition to find and remove dupes and achieve more accurate data analysis.

State of Email Live - Episode 47: LTP: Link Tracking Protection/Less Tracking Personalization AUGUST 16 | 12PM ET • 5PM UK

After “pixelgeddon” two years ago when MPP launched, Apple’s obsession with consumer privacy means email marketers may face another big curveball when link tracking protection (LTP) is released as part of the iOS17 update in September. State of Email attendees will learn:

Why is Apple introducing LTP?
How will it work?
Will there be an impact for email marketers?
What changes will they need to make?
Will deliverability be affected?

Dreamforce 2023 [Sept 12-14, 2023]

Email After Hours: EPISODE 16

Stay out of ‘Haus: How to Avoid Being Listed by Spamhaus

Get the secrets to staying on Spamhaus’ good side from spam slayer extraordinaire Sridhar Chandran.

State of Email – State of Email - LTP: Link Tracking Protection/Less Tracking Personalization

AUGUST 16 | 12PM ET • 5PM UK

Why is Apple introducing LTP?
How will it work?
Will there be an impact for email marketers?
What changes will they need to make?
Will deliverability be affected?

REGISTER NOW!

Re: Validity Blogs & Guides

Anonymous — Thu, 31 Aug 2023 12:56:17 GMT

Update for 8/31

Blogs:

What is an ESP? A Guide to Working with Email Service Providers [August 10th, 2023]

A comprehensive email program has many strategic benefits—it increases conversions, raises brand awareness, and fosters customer loyalty. But, without the right infrastructure, that same program can become an unmanageable nightmare. That infrastructure starts with your email service provider (ESP). Whether you’re a seasoned pro or just getting started, understanding the ins and outs of ESPs is essential for maximizing your email marketing efforts.

Google’s Inactive Account Policy Update: What Marketers Should Know [August 14th, 2023]

Starting on December 1st, the new policy aims to delete accounts that have not been used or logged into in the last two years. If you have a Google account that falls under this new policy and you have a recovery email address associated with that account, Google will notify you of their intent to delete the unused account.

Challenging Email Blasts: Better Alternatives Await [August 18th, 2023]

If reading this title made you think, “Wait, what?” then allow us to elaborate. Below, we’ll get into the cons of email blasts, offer alternative solutions, and examine the benefits of taking a more targeted approach to communicating with your subscribers.

A Deep Dive into Apple’s Link Tracking Protection: Should Email Marketers Be Worried? [August 23rd, 2023]

In this post, we set the scene for Apple’s Link Tracking Protection, explaining what it is, why it’s happening, and the likely impact we expect it to have.

Understanding Technical Debt in CRM—and Tools to Combat It [August 24th, 2023]

Technical debt is anything that could affect the speed or health of your org, as well as anything that could affect user adoption. So, let’s look at ways to find it and fix it, including some free tools that can help.

Email Tips to Prepare for a Record-Breaking Peak Sales Season [August 28th, 2023]

Most marketers know Q4 ‘tis the season they’re told to “send more email!” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. But increasing sending volume doesn’t always increase revenue. Marketers need a more effective plan.

CRM Integration Guide: Strategies, Benefits, and Tips for Implementation [August 28th, 2023]

In this post, we’ll be breaking down the benefits, common strategies, and important considerations for integrating CRM platforms with other business tools.

Events:

Dreamforce 2023 September 12th – 14th

Join Validity at Dreamforce 2023 in San Francisco, CA! Stop by Booth #1026 to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!

New Strategies to Pump Up Your Email Personalization

Join Validity Email Strategist Margaret Wolfenden for new personalization and list segmentation strategies guaranteed to win over subscribers, tips to collect consumer data to fuel more personalized campaigns, email design tips to support personalized content and more!

Save your Spot Today!

Episode 16: Stay out of ‘Haus: How to Avoid Being Listed by Spamhaus

Get the secrets to staying on Spamhaus’ good side from spam slayer extraordinaire Sridhar Chandran.

Listen Now

As always, thanks for reading along. We hope that you enjoy this helpful content. If there is anything else that you would like to see/read about, please let us know by commenting on this thread.

Re: Validity Blogs & Guides

Anonymous — Thu, 14 Sep 2023 20:28:02 GMT

Update for 9/14

Blogs:

A Guide to CRM Lead Management: Boosting Sales and Customer Retention [August 29th, 2023]

As a sales and marketing professional, the ability to identify, nurture, and convert potential customers into loyal patrons is paramount. Which begs the question––Wouldn’t you want to make that journey as comfortable as possible?

Countdown to Apple LTP: Preparation Tips, Testing Strategies, and Unintended Consequences [August 30th, 2023]

Expert insights around how to prepare for LTP, what testing you should do to gauge potential impact, the results of our own LTP testing, and some unintended consequences LTP may have!

An Update on our Universal Feedback Loop Service [August 30th, 2023]

New update on the changes to our Universal Feedback Loop service. We recognize that our announcement raised some discussion in the market, so we wanted to take a moment to address the discourse.

U nderstanding Disposable Email Addresses—And What They Mean for Email Deliverability [September 5, 2023]

Breakdown on what Disposable Addresses are and why they are used by subscribers in the first place.

EVENTS:

Email After Hours: EPISODE 17

Oops! We Emailed Again: Turning Email Blunders into Brand Wins

Those embarrassing moments when a hasty typo, forgotten attachment, or premature thought is sent off to colleagues, bosses, or even an entire mailing list. In this hyperconnected age, such slip-ups are always just around the corner.

But fear not: There is a silver lining to these cringe-worthy moments. With the right strategy, brands can navigate these mistakes without losing face with their subscribers.

Read the Case Study and Download the PDF

State of Email: Deliverability Deep Dive

September 20th | 12PM ET • 5PM UK

Every year email deliverability throws up new challenges and 2023 is no exception. Artificial intelligence, Apple privacy, economic headwinds, and from December Gmail starts deleting inactive accounts.

Add these curveballs to our latest research showing the Black Friday deliverability dip now lasts throughout the holiday season to early January. That’s serious lost revenue if you’re not hitting your subscribers’ inboxes!

REGISTER NOW!

Thanks for reading along. We hope that you enjoy this helpful content.

Re: Validity Blogs & Guides

Anonymous — Fri, 29 Sep 2023 15:35:48 GMT

Update for 9/29

Blogs:

6 CRM Workflow Tips for Better Sales [September 14th, 2023]

A whopping 87 percent of businesses today use cloud-based Customer Relationship Management (CRM) software. And, with benefits like improved customer service, higher customer retention, better prospecting, more personalized outreach, and more accurate reporting (backed by customer data, no less!) who can blame them? So, how do you harness the power of AI and CRM to drive sales and customer success (without overworking your team)? Easy! Read this blog to learn about empowering your sales reps with optimized CRM workflows.

RevOps vs SalesOps: A Guide to Boosting Your Bottom Line [September 19th, 2023]

We’ve seen a boom in operational roles as businesses contend with the simple fact that marketing, sales, finance, and customer support teams can no longer work in silos if they want to achieve success. In this blog, we focus on the financial operations of a business and how they impact its bottom line.

Boost Engagement with Buttons in Email Marketing [September 23rd, 2023]

While there are many different ways to approach and structure a call-to-action (CTA) in an email, this blog focuses to focus specifically on buttons––why they work, how to design them, how to use them to boost overall engagement and read rates and even a little bit of the psychology behind buttons.

Surviving the Inbox Scam-pede : How to Navigate the Wacky World of Email Scams [September 26th, 2023]

Especially with the holiday season fast approaching, it’s critical for marketers to ensure their email programs (and subscribers) are safe and secure. Head over to this blog post to learn all about the wacky world of email scams – and how senders maintain legitimacy.

Case Study:

Freshfields has long been considered a leader in the legal space. With more than 6,000 employees serving clients in 150+ countries, Freshfields helps execute cross-border transactions, mitigate operational risks, and simplify regulatory compliance.

However, the legal industry is highly competitive, and the rise of digital marketing made it more important than ever for Freshfields to stay top of mind with clients and prospects. As the industry evolved, the firm realized it was not enough to simply provide top-tier legal advice—they needed to deliver stellar client relationship management as well.

With this goal in mind, Freshfields decided to make a strategic investment in their client experience with Salesforce. To build their new CRM on a foundation of clean data, the company chose to partner with Validity, the leading provider of data management and email deliverability solutions.

Webinars:

Spooky Email Horror Stories—and Tips to Go from Frightful to Delightful

Spooky season is almost upon us—but email marketers aren’t scared of goblins or ghouls. To keep issues like these from haunting your email program, tune in for this episode Inbox Insiders, featuring Senior Email Strategist Danielle Gallant. She’ll share some of the spookiest email horror stories we’ve encountered during our years in the industry and give senders tips to fend off these inbox frights.

Save your spot…if you dare.

We’ll present hot-off-the-press analysis to explain why Sender Certification remains such an essential part of every sender’s deliverability strategy, and Dominic Poyntz, Head of CRM & Trade at Australian retailer Greencross Pet Wellness Company, will join us to talk through the major performance benefits for their email program since becoming Certified.

Register Today!

Ep. 17: Oops! We Emailed Again: Turning Email Blunders into Brand Wins

In this hosts-only episode, we’ll delve deep into the world of oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.

and

Ep. 18: ESP vs Sender: Whose Responsibility Is It, Anyway?

In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena with Tom Corbett, Deliverability Consultant at Iterable.

Download the Validity Case Study

Re: Validity Blogs & Guides

Anonymous — Wed, 11 Oct 2023 13:54:24 GMT

Update for 10/11

Blogs

Surviving the Inbox Scam-pede: How to Navigate the Wacky World of Email Scams [September 26th, 2023]

Email scams are becoming more prevalent and more sophisticated by the day—aided in some cases by new technology like Chat GPT. Especially with the holiday season fast approaching, it’s critical for marketers to ensure their email programs (and subscribers) are safe and secure.

Why Mastering the Art of Customer Lifecycle Management Drives Long-Term Success [September 27th, 2023]

In this post, we’ll delve into the world of customer lifecycle management (CLM) which involves nurturing relationships, delivering exceptional experiences, and understanding the unique needs of your audience at every stage. Read on as we explore the key stages, best practices, and which tools will help you master the art of CLM so you can drive customer success like the seasoned pro you are.

Top Salesforce Automation Tools for Streamlining Sales Processes [October 3rd, 2023]

You know what they say: Work smarter, not harder. If you lead a sales team, you’re likely on the constant lookout for tools and processes that support them and make them more efficient. Luckily, we live in an era full of AI-powered technology, that, when implemented correctly, helps sales teams manage and automate daily tasks, sales activities, and interactions with customers and prospects.

Email Authentication Failures: How to Understand and Prevent Email Security Risks [October 6th, 2023]

Email authentication is an essential but often misunderstood aspect of email security—and the consequences of neglecting it can be severe. Since your email program is a representation of your brand and reputation, we’re going to review the importance of authentication, the most commonly used protocols, how those protocols can fail, and what to do to prevent failure.

Webinars

Inbox X-Files: A Detective’s Guide to Solving Email Mysteries

Ever feel like being an email marketer is like diving into a detective novel?

One where every click, open rate, or sudden drop in engagement feels like a mysterious plot twist? We’re with you.Just like any savvy detective must navigate a maze of clues, email marketers need to be armed with the right tools to decode every email mystery that unfolds.

Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we’ll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.

Listen Now!

State of Email: Hacks to Engage, Convert and Monetize Your Customers

October 18th | 12PM ET • 5PM UK

Many email programs face two conflicting challenges. Consumers have reined in discretionary spending, making them less responsive to email promotions. Senders are under increased C-level pressure to send more emails to older/less engaged subscribers to generate more short-term revenue.

Caught in a vicious circle of declining engagement and deliverability, how do responsible email marketers square this circle?

REGISTER NOW!

Re: Validity Blogs & Guides

Anonymous — Fri, 27 Oct 2023 13:57:45 GMT

Update for 10/27

Blogs

Data Uploads Into Salesforce—and How to Manage Them [October 11th, 2023]

Whether you’ve been around Salesforce for a while or are new to the Salesforce ecosystem, you’ve had to deal with some collection of data that someone wanted loaded into Salesforce. Here are tools and processes that you can use to make things easier.

Email Deliverability in 2023: Are You Headed for a Successful Black Friday…or a Black Hole? [October 16th, 2023]

What should email senders expect this holiday season? Global email volumes doubled pre-vs-post pandemic as traditionally offline businesses moved online. Let’s review 2023’s key trends, and how senders can adapt.

Salesforce Data Loaders: What They Are and How to Choose the Best Tool [October 19th, 2023]

How to manage that Salesforce data. More specifically, we’ll discuss the importance of properly importing data from disparate sources into Salesforce, what tools are available, and how to choose the right one for your business.

Case Study

Pizza Hut Restaurants is one of the United Kingdom’s most recognizable casual dining options. However, the market has changed significantly since the organization first set up shop in 1973.

Consumers now have virtually unlimited restaurant options, and new competitors enter the scene constantly. In this difficult economic environment, Pizza Hut Restaurants uses the email channel to stay top of mind with consumers and (most importantly) to drive foot traffic to their restaurants.

To circumvent deliverability challenges and ensure their messages made it to subscribers’ inboxes, Chilvers and the Pizza Hut Restaurants team partner with Validity, the leading provider of email deliverability and CRM data management solutions.

Webinars

For expert guidance on introducing SMS to your marketing mix (or optimizing your existing strategy!) join us for this expert-led webinar, featuring Validity’s in-house Email Strategist Veronica Kyle. Tune in for details on:

Exclusive research revealing what consumers really want from SMS marketing messages
Tips to navigate the opportunities and pitfalls of SMS marketing
Examples of winning SMS strategies from leading brands

Save your spot and register!

The State of Email: LIVE, is Validity’s recurring webinar series dedicated to empowering marketers with real-time data, best practices, and email program recommendations. Join us–and our special guests–as we dig into the real-word data and topics that matter for email marketers.

Check out the State of Email Live Webinar Series!

Ep. 20: The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold

Can automated emails really win customer loyalty? Enter Lauren Pestana, Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we’ll delve into the power and secrets of marketing automation in building customer connections.