https://mycommunity.validity.com/t5/everest/email-after-hours-how-to-future-proof-your-email-campaigns-with/m-p/2148#M203 <P>Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.</P> <P>Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs.</P> <P>Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game.</P> <P>In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.</P> <P><A title="‌" href="https://senderscore.org/podcasts/email-after-hours/how-to-future-proof-your-email-campaigns-with-deliverability-expert-al-iverson-part-1/" target="_blank" rel="nofollow noopener noreferrer ugc">Listen to the episode now.</A></P> <P>Then come back and let us know your thoughts! What are the new requirements keeping you up at night?</P> Wed, 31 Jul 2024 17:37:39 GMT Lindsay 2024-07-31T17:37:39Z https://mycommunity.validity.com/t5/everest/email-after-hours-how-to-future-proof-your-email-campaigns-with/m-p/2148#M203 <P>Gmail and Yahoo’s recent bulk sender requirements, Apple’s Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.</P> <P>Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs.</P> <P>Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game.</P> <P>In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.</P> <P><A title="‌" href="https://senderscore.org/podcasts/email-after-hours/how-to-future-proof-your-email-campaigns-with-deliverability-expert-al-iverson-part-1/" target="_blank" rel="nofollow noopener noreferrer ugc">Listen to the episode now.</A></P> <P>Then come back and let us know your thoughts! What are the new requirements keeping you up at night?</P> Wed, 31 Jul 2024 17:37:39 GMT https://mycommunity.validity.com/t5/everest/email-after-hours-how-to-future-proof-your-email-campaigns-with/m-p/2148#M203 Lindsay 2024-07-31T17:37:39Z