I am keen to explore and promote the use of alerts with my colleagues. I can see help on how to create alerts, but not much guidance on which alerts might be useful for monitoring performance. There are hundreds (or thousands?) of possibilities, so it's difficult to know where to start and what measures might be useful to different people.
The personas that would benefit from alerts are:
Mel the Marketer who would like to know if the wheels have fallen off current campaigns, or if they're racing with the competition
Dale the Data Steward who needs to be alerted if recipient lists are dirtier than his farm tractor, and ensure certification is sparkling
Pat the Product Engineer who wants to know if the sending infrastructure configuration has developed a problem which is causing all the emails to end up on the spam fritter specials menu
Mel and Dale will be interested in their Child Account, but Pat will be interested from a global perspective.
Does anyonen have a suggested set of alerts that could be used as a starter?
Hi Calum and thanks for the great question! We all enjoyed reading your personas and their needs.
Alerts are a great tool to help streamline the need to be in the tool all day every day and we highly recommend their usage as well. Here are our thoughts:
For Mel: Inbox placement alert for both parent and child accounts for when campaigns have less than 90% IPR (that # can change to whatever is meaningful for her). She can easily have alerts for both the parent and child accounts directed to her.
For Dale: There are several Certification alerts available. Specifically encourage both the performance and security alerts. The Daily Performance Report will help Dale ensure sparkling Certification as well and these will naturally cover both parent and child accounts as they are managed at the IP level. We also would recommend for Dale to be alerted to high impact Block lists as well as spam trap thresholds, which could indicate farm tractor dirty data/lists.
For Pat: DMARC policies and rDNS alerts should cover concerns over the spam filter menus.
The other great thing about our Alerts, is that each persona can select the best way for them to be notified. We offer not only email messages, but text messages, webhook, Slack, Pager Duty, and Microsoft Teams options as well.
Hope that helps! Thanks again for the thoughtful question!
Hi Calum and thanks for the great question! We all enjoyed reading your personas and their needs.
Alerts are a great tool to help streamline the need to be in the tool all day every day and we highly recommend their usage as well. Here are our thoughts:
For Mel: Inbox placement alert for both parent and child accounts for when campaigns have less than 90% IPR (that # can change to whatever is meaningful for her). She can easily have alerts for both the parent and child accounts directed to her.
For Dale: There are several Certification alerts available. Specifically encourage both the performance and security alerts. The Daily Performance Report will help Dale ensure sparkling Certification as well and these will naturally cover both parent and child accounts as they are managed at the IP level. We also would recommend for Dale to be alerted to high impact Block lists as well as spam trap thresholds, which could indicate farm tractor dirty data/lists.
For Pat: DMARC policies and rDNS alerts should cover concerns over the spam filter menus.
The other great thing about our Alerts, is that each persona can select the best way for them to be notified. We offer not only email messages, but text messages, webhook, Slack, Pager Duty, and Microsoft Teams options as well.
Hope that helps! Thanks again for the thoughtful question!
