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Update for 3/16
•How to Put a GIF in an Email: The Smart Marketer’s Guide [February 22, 2023]
Learn how to use animated GIFs in emails on Gmail or Outlook, where to find GIFs, and tips for using GIFs to strengthen your email marketing.
•What are Bounced Emails? And How Can Senders Limit Them? [February 23, 2023]
What are bounced emails? And how can senders limit them? Click above to learn how to keep bounced emails at bay.
•The Dangers of ChatGPT: Great Personalization Tool or Great Phishing Technology? [February 27,2023]
OpenAI’s ChatGPT is taking the world by storm. But it might create new opportunities for fraudsters and phishers.
•Email on the Go: 5 Ways to Optimize Your Emails for Mobile Devices [March 2, 2023]
Check out our list of mobile email optimization tips so you can confidently design a best-in-class mobile campaign.
•Report: The State of SMS Marketing in 2023
Responses from 1,218 consumers reveal how marketers can successfully navigate the opportunities and pitfalls of SMS marketing.
Update for 4/27
•Start Inline Editing in Salesforce [April 17, 2023]
Inline editing in Salesforce is an easy way to update data in fewer clicks. Learn how GridBuddy Connect's ReadyGrids make this even easier.
•5 Pre-Send Tips to Optimize Your Email Performance [April 17, 2023]
The best time to optimize email campaigns is before you hit send. Here are five pre-send email campaign optimization tips to boost email performance.
•Great in Germany: German Email Marketing Tactics All Senders Should Use [April 17, 2023]
German email senders are the most successful in the world from a deliverability standpoint. Read this blog to learn what they're doing right.
•World Tour NYC | May 4, 2023| New York City
Join Validity at World Tour NYC! Stop by our booth #135 to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!
In this episode of Inbox Insiders, Senior Email Strategist Rafael Viana gives senders practical tips to overcome deliverability obstacles and reach more inboxes in 2023.
Tune in to this Inbox Insiders for details on:
•A look at deliverability benchmarks by region and industry
•The right (and wrong) metrics to measure email deliverability
•Easy steps to avoid blocklists and spam triggers
•Email authentication protocols to help you land in more inboxes
In this episode of Data in Sight, Validity’s in-house data experts Janelle Pelletier and Certified Salesforce Administrator Olivia Hinkle reveal expert hacks for developing an effective import strategy.
Ecommerce customers now have virtually unlimited options for where to shop—and brands risk losing them with one wrong move. Listen in as Michael Affronti, SVP and General Manager at Commerce Cloud explains how to use email to make the ecommerce buyer journey clean, consistent, and successful.
Update for 5/12
•2023 Email Deliverability Benchmark Report
Get a global view of email deliverability (including inbox placement rate, spam rate, and missing rate) to see how your email program measures up
•It’s Not Just You—Email Deliverability is Getting Harder! [April 26,2023]
With our great deliverability solutions and world-class advice and thought leadership, surely senders should be getting better, right? Let’s dive into “why” behind the deliverability dilemma.
•Email Subject Line Best Practices: 9 Things You Should Be Doing [May 3, 2023]
As a marketer, it’s essential to understand how to write a good subject line––one that will engage your audience and drive conversions. Here's our top nine email subject line best practices.
•Gmail Introduces New Blue Verified Checkmarks for BIMI Senders [May 3, 2023]
Learn the benefits of CRM software and how it can make sales, marketing, and customer service teams more efficient.
•Don’t Wait to Automate: How to Get More from Email Automation [May 4, 2023]
How does email automation address consumer pain points and how to implement automation.
•Don’t Block Me [May 4, 2023]
Your definitive guide to email blocklisting. What is an email blocklist? How do you know if you’re on one? What should you do if you are, and how do you avoid being blocklisted in the future? Almost every email marketer runs into the problem of blocklists eventually. Validity is here to help.
•Send Time Optimization vs. View Time Optimization: An Email Marketer’s Guide [May 8, 2023]
Send Time Optimization uses data science to determine when your subscribers are most likely to engage with your emails, and then sends them at that optimal time.
•Validity Expands Integrations Ecosystem To Seamlessly Verify Contact Data Through Thousands Of Apps [May 2, 2023]
Utilizing new integration capabilities with Zapier and the BriteVerify for Salesforce app, users can connect to thousands of apps to verify email addresses, phone numbers, and mailing addresses.
APAC Edition Email in 2023: Trends, Tactics and Tips
Tuesday May 16th, 16:00 AEST / 14:00 SGT
In this episode of State of Email Live, Alex Coussy, Head of CRM Marketing at Camilla Australia, and Rachael Hooper, Head of Marketing at Tall Bob, will join Guy Hanson to discuss the latest developments in the world of email and how they impact Australian senders.
Tune in for brand-new research and expert commentary on global email deliverability (including benchmarks by industry), the state of SMS marketing, and outbound customer communication trends in Australian markets. Other topics include:
•The hottest topics shaping email marketing and how Australian senders should respond
•Global deliverability trends and Australia-specific benchmarks
•Tips to build an SMS program that complements the email channel—and pitfalls to avoid
•ChatGPT’s impact on sourcing email copy and creative, and how email service providers are integrating this capability
44th Edition Data, Email, Data – Validity’s Virtuous Circle
Watch May’s episode of State of Email Live as global MarTech expert and email enthusiast Craig Ashton-Chalmers joined Guy Hanson to share this remarkable story.
Who doesn’t love a crossover episode? Inbox Insiders and Data In Sight are joining forces to give attendees actionable tips to get better results from their CRM data.
Update for 5/30
•Who's Who in a Successful Email Program [May 17,2023]
Ever wonder who to go to when creating a new email program or if Everest has uncovered something that requires a change? This blog will point you in the right direction.
•Aligning Sales and Marketing: A quick way to boost sales [May 18,2023]
When sales and marketing teams are aligned, they work more effectively and perform better. Working together, aligned sales and marketing teams can deliver high-impact marketing initiatives, boost the effectiveness of sales, and grow revenue.
•Validity Launches Demand Tools File Edition [May 23,2023]
DemandTools File edition merges duplicate rows in spreadsheets to ensure customers are working with accurate, report-ready data without losing valuable information
Watch May’s episode of State of Email Live as global MarTech expert and email enthusiast Craig Ashton-Chalmers joined Guy Hanson to share this remarkable story.
You will learn:
•How to make data quality the foundation of CRM success
•Why email is the common thread throughout this journey
•How to drive great deliverability and build strong relationships
•The most effective tactics for high-performance email marketing
How to Ace Your Next ESP Migration
June 6 | 12pm ET • 5pm UK
In this episode of Inbox Insiders, Email Strategist Veronica Kyle gives senders a roadmap to excel during their next ESP migration.
Episode 10
Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones
Catch up! Check out All Episodes
Update for 6/12
BLOGS:
•Email Through the Eyes of Consumers: New Findings from the 2023 Consumer Email Tracker Report [May 25, 2023]
Looks at email marketing effectiveness through the eyes that matter most—the subscribers who receive your
carefully crafted messages. How they engage with their emails and what they do next, are critical to program’s success—but the answers aren’t always what you might think!
•Breaking Up is Hard to Do: The Top 6 Reasons for Email Unsubscribes [May 30, 2023]
Keeping your existing subscribers happy is equally as important as list growth, so it’s crucial to avoid the email marketing pitfalls that can lead to unsubscribes.
•How to Build Your SPF Record in 5 Simple Steps [June 1, 2023]
Even the most experienced marketing teams can mistakenly expose their email programs to harm. To protect yourself, your brand, and your customers from phishing and spoofing attacks, authenticating your email is paramount.
•Email Segmentation, Simplified [June 5, 2023]
Segmenting your lists allows you to customize and personalize your marketing, indicating you understand your customers’ needs and interests.
EVENTS:
•World Tour is coming to Salesforce+. Next stop, London [June 29, 2023]
The future of business is AI + Data + CRM. It’s time to become a customer company. Discover the latest solutions that lower costs and increase productivity at World Tour London
MASS-MODIFICATION:
EXPERT HACKS TO MAKE THE MOST OF YOUR SALESFORCE DATA
June 27 | 12 PM ET | 5 PM UK
Validity’s in-house data experts Alex Korpita and Certified Salesforce Administrator Olivia Hinkle will reveal expert hacks to stay one step ahead of data changes and modifications
How to Get Better Results from Your CRM Data: 7 Plays to Break Down Silos, Unite Stakeholders, and Improve Data Management
Who doesn’t love a crossover episode? Inbox Insiders and Data In Sight joined forces to give attendees actionable tips to get better results from their CRM
How to Ace Your Next ESP Migration
June 6 | 12pm ET • 5pm UK
In this episode of Inbox Insiders, Email Strategist Veronica Kyle gives senders a roadmap to excel during their next ESP migration.
Episode 11
New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
Catch up! Check out All Episodes
Today's ever-changing climate is leaving email marketers with lots of questions and no clear, consistent answers. The State of Email: LIVE, is Validity's recurring webinar series dedicated to empowering marketers with real-time data, best practices, and email program recommendations.
Join us – and our special guests – as we dig into the real-world data and topics that matter for email marketers.
Update for 6/26
•The Power of First-Party Data: A Guide for Email Marketers and Sales Teams [June 20th, 2023]
Today’s sales and marketing teams have several channels of communication to reach subscribers, each one with its own advantage. And with that comes the opportunity to reach out directly to get a customer’s consent to collect that sweet, sweet first-party data.
•Aligning Sales and Marketing: A Quick and Easy Guide to Boost Sales [June 13th, 2023]
What’s the deal with CRM automation? Here’s everything you need to know about this time-saving technology.
•4 Workflows You Should Automate in Salesforce
To stop wrestling with repetitive tasks and battling against the clock, master the art of CRM automation.
•Don’t Block Me - Your definitive guide to email blocklisting
What is an email blocklist? How do you know if you’re on one? What should you do if you are, and how do you avoid being blocklisted in the future? Almost every email marketer runs into the problem of blocklists eventually. Validity is here to help. When you download our new guide, Don’t Block Me, you’ll receive step-by-step instructions to remedy the situation and get your email marketing back on track.
•World Tour: London - June 29th, 2023 [June 29th, 2023]
Join Validity at World Tour London! Stop by our booth to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!
Mass-Modification:
Expert Hacks to make the Most of your Salesforce Data
June 27 | 12 PM ET | 5 PM UK
Validity’s in-house data experts Alex Korpita and Certified Salesforce Administrator Olivia Hinkle will reveal expert hacks to stay one step ahead of data changes and modifications
What’s Hot in Email: New Visual Trends to Help You Stand Out in the Inbox
July 6 | 12 PM ET | 5 PM UK
Join Email Strategist Julie Stuck and Amanda Jerome share tips, tricks and examples that will make you take the visuals of your emails to the next level.
Episode 13 Stop! It’s Scammer Time
Join Guy and Danielle as they explore the weird, wacky, and dangerous world of email scams.
Catch up! Check out All Episodes
•Three Steps to a Headache Free Salesforce Data Migration [June 29, 2023]
A Salesforce data migration is the process of extracting data from one source system and loading it into a target Salesforce environment while, ideally, maintaining its integrity, structure, and relationships. This blog will coach you through the migration without headache.
•The Essential Sales Pipeline Stages: From Lead Generation to Post-Sale Follow-Up [June 30, 2023]
In the fast-paced world of sales and marketing, an effective sales pipeline is crucial for driving revenue. A well-structured sales pipeline helps you seamlessly manage leads, track their progress through each phase, and close deals. In the blog, we’ll give you the nitty gritty on managing your sales pipeline stages from lead generation to post-sale follow-up.
•Top 5 Benefits of Email Marketing for Small Businesses [July 3, 2023]
Your small business could be missing out on a huge revenue stream if you don’t have an effective email program in place. We'll explain 5 benefits of why you need email marketing for your small buisiness.
•Marketing Operations: From Planning to Execution [July 5, 2023]
When it comes to achieving business success, organizations today must balance delivering impactful marketing campaigns and optimizing their resources.
•The Ins and Outs of CRM Lead Nurturing [July 11, 2023]
This blog will cover the ins and outs of CRM lead nurturing and guide you through how to build authentic, trust-based relationships with your customers while securing the success of your sales and marketing efforts.
•Dreamforce 2023 [Sept 12-14, 2023] - Event
Join Validity at Dreamforce 2023 in San Francisco, CA! Stop by our booth to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!
•How 3 Top Brands Achieved Data Management Success - Guide
Download this three-for-one success kit to learn new strategies to tame your Salesforce database.
EPISODE 14
Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad
Companies can no longer think of data privacy policies as just a check-the-box item to avoid legal ramifications. In this episode, Anteriad shares how their privacy-first mindset helps them build brand loyalty and drive revenue.
Catch up! Check out All Episodes
State of Email – Certified Brilliance: How Email Senders Can Achieve 100% Inbox Placement
July 19th | 12pm ET • 5pm UK
On this webinar we’ll present a hot-off-the-press analysis to explain why Certification remains such an essential part of every sender’s deliverability strategy.
Update for 7/31
Blogs:
Anatomy of an Email: Elements All Email Campaigns Should Include [July 13th, 2023]
If subscribers don’t engage (or if they engage negatively), it can hurt your email performance and eventually, your deliverability. We’re going to break down the key elements of a successful email campaign and explore some tips to optimize each for a boost in email performance.
Mastering Email A/B Testing: Strategies, Tools, and Tips [July 20th, 2023]
If you’re in the business of marketing, you’re likely also in the business of measuring success. And you can only really do that by leveraging one of the most powerful tools for enhancing your email marketing efforts there is––email A/B testing.
Events:
Dreamforce 2023 [Sept 12-14, 2023]
Join Validity at Dreamforce 2023 in San Francisco, CA! Stop by our booth to chat with the team, grab some great giveaways, and learn how to solve your most common data management challenges. See you there!
Guides:
Making the Case for Sender Certification: The Essential Insurance Policy for Email Senders
Psst! Did you know there’s an exclusive club of email senders that achieves ~100% inbox placement, even as global deliverability gets more and more difficult?
The secret to their success is Validity Sender Certification—the ultimate email insurance policy for email senders.
On average, Certified senders get 27 million more emails to subscribers’ inboxes each year than their non-Certified counterparts. What would this be worth to your business?
Look inside for details on:
- How Certification protects senders from deliverability threats like ESP migrations, seasonality, mandated mailings, and more.
- How elite senders like Virgin Atlantic and Hickory Farms use Certification to significantly boost email performance and revenue.
- A look at deliverability performance of Certified vs. Non-Certified senders at MBPs like Google, Outlook, and Yahoo.
- An overview of Certification’s other benefits like improved email open rates, clicks, and throughput.
A DEEP DIVE INTO DATA MANAGEMENT:
HOW TO TACKLE 3 COMMON SALESFORCE MANAGEMENT ISSUES
Struggling with Salesforce management and no time to sit for a live training or webinar? You’re in the right place.
Download this three-in-one resource for instant access to our top episodes of Data In Sight—a webinar filled with tactical tips and tricks for Salesforce users, led by Certified Salesforce Admin Olivia Hinkle.
Get More from Q4:
New Email Strategies for a Benchmark-Busting Peak Sales Season
August 1st | 12 PM ET | 5 PM UK
Join Sr. Director of Professional Services, Laura Christensen for expert guidance to keep your subscribers engaged and your competitors shaking in their boots.
EPISODE 15
Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance
In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies.
Thanks for reading along. We hope that you enjoy this helpful content.
