Complete toss up for me between Match and Import. They go hand in hand on nearly every list upload that I do into our CRM. Match is essential for preventing duplicates. And Import's flexible "Always Update", "Update if Empty" and "Combine Field" ...
Long time user here (15+ years and counting) and big fan! If there's anything I've learned over my career, it's that there is simply no end to the great inventive solutions that others come up with and the helpful tips & tricks that can be picked up...
