cancel
Showing results for 
Search instead for 
Did you mean: 

Is having sender domain associated with a parked website a negative signal for sender reputation?

pripley
Enthusiast

I observe that when I enter my email sender hostname `mail.example.com` in the barracuda blocklist look up it responds that the domain is not blocklisted and the category is "parked-sites".

Our domain is indeed parked and we do a redirect to another site.

Does anyone have knowledge as to whether this would be signal of negative reputation?

 

 

2 ACCEPTED SOLUTIONS

JulieS_Validity
Validity Team Member
Validity Team Member

Hi @pripley, this is a great question! The 'parked' designator is just noting that you don't have an active, content serving website. While 'parked' isn't a blocklist event, it can be a weak reputation signal depending on how you use that parked domain for mail.

In mail filtering a parked domain may result in reduced trust, especially if it's used in links or branding. One of the checks we know happen, is to see that domains have a real and stable web presence. 

As for industry guidelines, if you're sending from "mail.example.com", it's best if "example.com" has a legitimate website, not just a redirect/parking page. Ensure you have proper SPF, DKIM, and DMARC in place as well. 

Hope this helps! Please let us know if you need more information!

Julie

View solution in original post

Ddporter
Enthusiast

Yes, having a sender domain tied to a parked site can raise suspicion. While not always a direct penalty, it may hurt trust and slightly impact sender reputation over time.

View solution in original post

2 REPLIES 2

JulieS_Validity
Validity Team Member
Validity Team Member

Hi @pripley, this is a great question! The 'parked' designator is just noting that you don't have an active, content serving website. While 'parked' isn't a blocklist event, it can be a weak reputation signal depending on how you use that parked domain for mail.

In mail filtering a parked domain may result in reduced trust, especially if it's used in links or branding. One of the checks we know happen, is to see that domains have a real and stable web presence. 

As for industry guidelines, if you're sending from "mail.example.com", it's best if "example.com" has a legitimate website, not just a redirect/parking page. Ensure you have proper SPF, DKIM, and DMARC in place as well. 

Hope this helps! Please let us know if you need more information!

Julie

Ddporter
Enthusiast

Yes, having a sender domain tied to a parked site can raise suspicion. While not always a direct penalty, it may hurt trust and slightly impact sender reputation over time.