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โ02-01-2023 03:10 PM
More of a conversation starter
How do you use BriteVerify?
We used to use BriteVerify as a stand alone tool but now have it as part of the Everest platform.
Are you bulk loading list or using the API?
We have mostly bult loaded lists every now and then and try recheck our whole database twice a year, we have recently started testing real time email address check through the API in one of our smaller markets which looks to be working well.
Solved! Go to Solution.
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โ02-02-2023 06:44 AM
Hi @MalcolmAldridge ,
I know this post is more geared towards our community of customers but I wanted to say how happy I am to hear that you're trying new ways to use BriteVerify. I have many customers that use the API feature in webforms to validate email addresses, phone numbers, and mailing addresses before the end user can submit.
I also like to hear our customers' best/standard practices such as your organizatino checking the full database twice a year. We have a Best Practicers for List Hygien article that I reference occasionally that others may find helpful. Here's a Best Practices for Improving Sender Repuation article as well.
I usually recommend checing every few months depending if you've engaged with the contact or not. Here's an article on data decay.
Hopefully we'll see some more conversation around this topic as it is an important one!
Thanks for sharing,
Anthony
Customer Success Manager
Sr. Customer Success Manager
Validity
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โ02-03-2023 06:55 AM
We primarily use BriteVerify for data we need to import into our CRM or email automation system (Acoustic). These are usually done via bulk upload, but occasionally we'll use the API to do one-off verifications. These could range from a few hundred addresses to 300,000 (when we've brought over legacy data from older systems). We've found that any time we import data that is 2 years old or older, we see a significant number of invalid addresses. We are B2B, and it makes sense, particularly with the pandemic and so much flux in the global jobs market. Being able to remove invalid addresses before we import keeps our data cleaner, but also makes sure our deliverability and sending reputation stays healthy.
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โ02-06-2023 12:09 PM
I use the bulk load and the option via DemandTools. Depends on how I receive the data and where it will reside. I run this every day and Marketing/Sales has become very reliant on the information!
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โ06-09-2023 05:19 AM
I love to hear that our service is so useful to you, @LFoster !
Sr. Customer Success Manager
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โ06-09-2023 08:23 AM
Anthony,
We use it every day! Myself and another user in Marketing field requests, along with our own needs, to append/load/update data on a daily basis. We use it to standardize our data and keep the email addresses verified (#Briteverify).
As soon as the SDFC window is open on my computer, the DemandTools is opened next.
One of the best values of DT is I use it to match data from other systems and audit the information every month. Without it I would be at least two weeks manually reviewing using spreadsheets. Now I can complete it in about 2 days. This includes 100k+ of data rows.
I also use it to load financial data which has approx 50 fields per record. The scenarios keep me organized and I can quickly load the information.
I have survived 15+ years within SFDC thanks to DemandTools!
Lisa
