In the June issue of the Email Solutions Newsletter: Get more from Everest by learning about it from all angles, Sender Certification Monthly Performance Report, MailCharts, latest resources, blogs, webinars, and more!
Sender Certification
*New* Certification Monthly Performance Report
Launched in June, the new Certification Monthly Performance Report is a monthly email that summarizes how your Certified IP addresses performed over the last month. Check out this overview for more details!
How to prevent email compromises with 24-7 monitoring
Is your email program fully protected from security compromises? Check out our new one-pager that provides the background senders need on common types of attacks.
*New* Certification Enablement Sessions
Register today for our new Certification Enablement sessions. These sessions led by our certification experts are aimed at arming senders with everything they need to know to manage their certified IPs.
Where can I get Sender Certification help?
We're here to support you. If you don't find the information you need in our Help Center or Community, please don't hesitate to reach out to your Account Manager or email us at certification@validity.com.
Everest Training
Join these 30-minute training sessions on the core modules of the Everest Platform. Led by our email experts, each of these short sessions will provide an overview of the module's capabilities, allowing you to ask questions and ensuring you get the most from your Everest account. Whether you are new to Everest, or an experienced user who isn't taking advantage of all it has to offer and would like to learn more, this training series is for you!
Check out the calendar and register to one of the available sessions:
- Inbox Placement
- Sender Reputation
- List Validation
- Email Design & Content
- Engagement
MailCharts
MailCharts empowers you as an ecommerce marketing expert with industry insights and helps you to get inspired to create more engaging, evidence-based email and SMS campaigns.
Emails we love
We're sharing beautiful designs, interesting strategies, powerful CTAs, and more as #EmailsWeLove on Twitter. You can have a look at these noteworthy emails, plus view these recent favorites:
SUBJECT LINES EMOJIS
We love how reading through Rainbow Shops' #SubjectLine will make you feel like you're floating in the clouds. The clever use of emojis effectively conveys the message of the email. 😐 🌫 🌨 #EmailsWeLove
SURVEY
Try offering a guaranteed reward to encourage customers to participate in your survey. You can take inspiration from how Nuts leveraged this strategy-a $5 discount is hard to resist! 😉 #EmailsWeLove
Check out our curated list #EmailsWeLove
Validity Resources
Our most popular annual email report is here!
After an eventful 2023 filled with marketing landscape changes, privacy updates, AI domination, and more, we're thrilled to share our expert predictions and forecasts to help you stay ahead of the curve and achieve email marketing success in 2024.
Key findings include:
- New benchmarks for key performance metrics like open rates, complaint rates, unsubscribes, and more
- How to satisfy subscribers who demand hyper-personalization
- New mailbox provider regulations-and how senders should adapt
- Expert insights to boost email engagement, deliverability, and sender reputation in 2024
- This resource harnesses the full power of Validity's global data network, which pulls data from 2.5 billion mailboxes worldwide.
The Road to the Inbox: How to Fast-Track Your Emails to the Finish Line (Infographic)
Launching an email marketing campaign is never as easy as just hitting "send".
The path to your target audience's inbox is full of deliverability challenges that make it difficult to reach the finish line.
With this map, you can skillfully maneuver past hurdles and win the race to the inbox. After viewing the infographic, you'll have tools to deal with deliverability challenges like:
- Scammers
- Strict filtering algorithms
- Blocklistings
- ESP Migrations
- Spam traps
- Low subscriber engagement
- New MBP policies
Validity Blogs
The Power of Background Images in Emails: Enhance Your Business Communication
We'll examine how using background images in email can transform your business communication from mundane to mesmerizing, ensuring your message not only reaches but captivates your audience.
Tackling Transactional Email Complaints
In this blog, we will identify the differences between mail streams, review new bulk sender requirements at a high level, and offer recommendations on how to monitor complaints as well as proactively avoid them.
Validity Webinars
Deliverability Secured: Forrester on Protecting Your Email Campaigns From Security Threats
In this highly anticipated webinar, Guy Hanson, VP of Partners at Validity, will tackle these security threats head-on featuring guest speakers Shar VanBoskirk, VP, Principal Analyst and Jess Burn, Principal Analyst at Forrester, to bring you actionable tips for combating email threats and boosting your campaign performance.
State of Email Live: Beyond DMARC!
As requested by Gmail and Yahoo's bulk sender requirements, you should now have a published DMARC record (savvy senders had DMARC in place well before the requirements). But what happens next?
Validity Podcasts
Ep. 33: How Data Protection and Trust-Building Fuels Germany's Email Marketing Success
As economic conditions get tougher and marketing budgets get tighter, it's important to remember just how amazing your emails can be when you focus on the basics!
